A fun and colorful internal campaign communicating important data about our environment.
Some of the things that kept me distracted lately...
No Spectators: The Art of Burning Man
Rough Translation: NPR
People of Craft
Another big animation project during 2017 was producing the animated explainer video "Your Fist Steps" an introduction for the new IDB Group employees of their first days at the organization.
The video includes a series of tips related to location, tools and resources that every new employee must know about to have an easy adaptation to their new job.
The production took several months including script developing and graphics.
Now check out the complete video! I hope you like it!
Let me know if you have any animation project in your mind and I'll gladly share a plan for you according to your necessities :)
This project had all the best factors that allow an editorial design to be successful: a great open minded client that wanted something modern with lots design details, images and graphics, and enough time to allow creativity to flow.
Since the publication doesn't have to much text we decided to big on images and highlight some of the texts. Leaving blank spaces allows the publication to breath and makes it more attractive to the reader.
Check the complete publication here and let me know if you have a similar project coming soon! I'll gladly have a conversation about it :)
Without having too many guidelines on how to apply the new branding, the one that was still being finalize, together with the Invest team we managed to create a clean and modern layout that follows the main new branding standards.
The second big challenge was not only creating one publication if not 4, since the report had to be in four languages and all with the same deadline: Spanish, English, French and Portuguese.
During the layout process several sections were added, which involved moving other sections or creating new chapters covers. It was a big challenge but with some team work we make it happen :)
Now check out the complete report here.
One of my favorites projects to work on during 2017 was producing a series of animated explainer videos for the Inter-American Development Bank. One of them was "Welcome to Washington, D.C." an introduction of the city of Washington D.C. for the new employees.
The video is divided in different sections and each section gives information about different topics related to the city, like: where to live, weather conditions, work attire, things to do, etc.
The video of 3:30" length was translated to Spanish and shared through the internal network of the bank to their employees.
Now take a look to the complete video. I hope you like it!
Last year I worked on multiple publication projects. The first thing when I start an editorial project with a client is defining the style which is directly connected with the cover design. Unless the client has a pretty defined idea of what he/she wants for the cover I usually like to present at least 2 or 3 options for the cover.
The cover design will determinate the font, color and other graphics elements that will be used all along the rest of the publication layout.
Here is a compilation of some of the cover design work from last year, some are designs that didn't went through and some that were selected.
Are you finishing editing a publication now? Let me know if you need assistance with the layout or the cover of your publication.
Check some editorial design work here.
Some of the things that kept me distracted last week...
ONE MINUTE ART HISTORY
DESIGN IN TECH REPORT
LAURA CALLAGHAN ILLUSTRATIONS FOR IWD
It seems like it was yesterday that I was writing "Adios 2016" and now here we are again so fast. 2017 was a great year for the studio, full of exciting and challenging projects. I've been working as a full time freelancer for over 3 years now. it is all thanks to my clients, that trust in me and my work, letting me do what I love and what i am passionate about.
Now let me tell you about some project highlights from this year...
There were lots of editorial designs this year. Some favorites would include: "Public Expenditure Efficiency in Health Care in Latin America and the Caribbean" (Inter-American Development Bank), "Designing Innovative Schemes for Payments for Environmental Services" (Fundación Amazonas), "Creative Community Spaces" and "Coding Bootcamps" (World Bank).
Back in May, I worked together with the organization Elephant Energy producing their Annual Report 2016. Elephant Energy is a new client of the studio and it has been a pleasure working their communications team. Another new client is the Inter-American Institute for Cooperation on Agriculture (IICA) I started producing some posters for them and now we have produced more than 5 publications this year. Welcome both to the studio!
Back in August, together with the IDB, we developed the whole identity for the "Diálogo Regional de Política de Transporte 2017". The project included the creation of the event corporate image, id badges, rollup, slideshows templates and the event booklet.
During the second half of the year I collaborated with the blog "Negocios Sostenibles" doing all the blogpost images and infographics for their posts. Every week we would design a new banner inspired on the post on turn. Some of the topics can be very technical so definitely it was a challenge but we managed always to create something attractive.
When the work flow slowed down I worked on a project that I've had on my mind for a long time. It is a series of helpful resources for clients and friends to provide them with basic design knowledge called "Design Insider Tips". I'll be releasing the Edition #2 soon so stay tuned! Meanwhile download the Edition 01 if you haven't done so yet.
Finally, a huge project for the Studio was creating 3 animated videos (plus 3 language adaptations) for the On-Boarding and Career Services sectors at the IDB. I'll be sharing more about the production process soon in different posts.
What comes next?
I'm finishing up several publication projects we started in 2017 that still require some attention. Like last year, I'll be starting the year by producing an explanatory animated video for the Inter-American Development Bank, this time for the División de Innovación. I'll also be supporting the blog "Negocios Sostenibles" doing all their visual content this time all year long.
I can't wait for this year to start, so many fun and exciting projects coming soon! I hope you year is full of exciting projects as well! Happy New Year!
Special thanks to the following organizations/companies for always supporting the studio: Inter-American Development Bank - World Health Organization PAHO - World Bank - Inter-American Institute for Cooperation on Agriculture - Laser Technologies - Elephant Energy - O'Keefe Communications
With so many publications being released each day, it is important to make your publication stand out. On of the main ways of doing this is by using lots of visual content such as infographics, charts or figures. That was the idea when together with the Inter-American Development Bank we produced the publication "Public Expenditure Efficiency in Health Care in Latin America and the Caribbean". Take a look to some of the graphics we included on the publication:
Are you thinking about making your publication more visual? What about including some infographics? Check out the infographics section.
This year I started working for the Inter-American Institute for Cooperation on Agriculture based in Washington DC. One of our first projects together was designing the publication "Agricultural Trade Interests and Challenges at the WTO Ministerial Conference in Buenos Aires". The IICA team had already designed the cover of the publication so we proceed to create the interior layout of the publication. Take a look below to some of the content...
Check out the complete publication here.
This year together with the Inter-American Development Bank and Fundación Amazonas (FAS) we worked on the production of the toolkit "Designing Innovative Schemes for Payments for Environmental Services". The 156 page publication was designed in English and adapted to Portuguese and Spanish. Take a look to some of the content we produced below...
To celebrate the beginning of autumn I’m releasing a fun new project called “Design Insider Tips” that I have created as a helpful resource for my clients.
Since many of my clients ask me about tips or help in design related topics, I decided to generate these educational guides. For the first edition I wanted to share some basic design knowledge and useful online design/communications resources like: image formats, resolutions, color mode, free fonts site, file sharing site, etc.
Download and share the first edition here.
I'm now working on the next edition. Let me know if you have any suggested topics to include in the future! I hope you enjoy this one and find it useful in your daily job!
Since the beginning of the month of July I've been working with the team at the blog "Negocios Sostenibles" creating images for their blog posts. Even though it is not my first time helping one of the Inter-American Development Bank blogs, it's been a challenge creating different images for different topics each week. It's been fun a project and I'm learning a lot about sustainable business and innovations.
Below are some of the images we created so far. Now go and check out their blogposts! They are awesome and if you are from any country in Latin America or the Caribbean you will find them especially interesting.
The last few months I've been obsessed with Amazon Prime's show "Bosch". It is based on Michael Connelly's best-selling novels, Harry Bosch, an LAPD homicide detective. Besides finding the show totally fascinating the soundtrack it is really good. Great mix of jazz classics to listen while working or having dinner. If you haven't seen the show go and check it out, there are 3 seasons out! :) Can't wait for the next one!
Listen to the soundtrack in Spotify, right here or stream it below if you’d like. Enjoy!
From the same team at the World Bank that I worked on "Creative Community Spaces" we created their latest publication "Coding Bootcamps. Building Future-Proof Skills through Rapid Skills Training". The publication analyzes 6 different coding bootcamps located around the world.
Here is a sneak peak of the publication...
Do you want to see more? Download the complete publication here.
Last July I finished working on the layout and design of one of the World Bank's latest publications "Creative Community Spaces. Spaces That Are Transforming Cities into Innovation Hubs". Together with the team we worked for months putting together this publication that presents 13 creative community spaces around the world.
Here is an abstract and a preview of the publication...
Some of the things that kept me distracted this week...
PAPER FLORA AND FAUNA
THE HAPPY FILM
For the last 3 years I've been working a lot on graphics and art direction for animations. I started as an in-house designer for a production company and have continued as a freelancer.
Recently, the PASET team at the World Bank contacted me requesting an animation for them. The animation gives an overview of the program, results and future expectations. I've been working for PASET for a while now so I'm pretty familiar with their corporate identity and loved seeing all the graphics in movement.
Here are some of the graphics I developed for them...
Now check out the complete animation...
Are you working on a animation project right now? Let me know if you need help with the script, production or art direction. In the meantime, check some of my past work at the Animations section.